Customer Discovery
Workshop by Tristan Kromer. Brought to you by StartLabs.
Belgrade, REX, February 27th 2014.


Event #1 - Workshop
Feb 27, 2014, 10am - 4pm

"No business plan survives first contact with the customer." -Steve Blank

You’re delusional. And that’s not a bad thing.

You’re an entrepreneur and you have to dream big, push boundaries, and change the world.

But at the end of the day, a customer has to pay for your product or you won’t have a business. Your success depends on those customers, who don’t always do what you expect.

In this workshop, you’ll learn how talking to customers can save you months of development time and heartbreak. You’ll learn where to find customers fast and get practical experience interviewing customers. Most importantly, you’ll learn when to listen to your customers and when they’re lying to you.

After this workshop you will:

  • Have a list of places to find your early adopters
  • Have customer persona representing your early adopter hypothesis
  • Understand the difference between customer discovery and a sales pitch
  • Be ready to get out of the building

Apply For Workshop

The workshop will take place in REX in Belgrade on February 27th, 2014. The workshop is free, but due to a limited space you will need a ticket to get in.

Since this is a workshop and not a lecture, we expect you to bring your laptop. Space is limited, so make your reservation now!

Event #2 - Meetup
Feb 27, 2014, 6pm - 8pm

Lean Startup Circle Meetup with Tristan Kromer

In addition to the workshop StartLabs will organize a Lean Startup Circle - Belgrade meetup with Tristan Kromer. The meetup will be held at the same place as the workshop - REX Cultural Centre in Balgrade and open to everyone. Date is February 27th, 2014.

Visit the Lean Startup Circle Meetup group and join us in REX.

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About Tristan Kromer

Tristan Kromer pokes, prods, and questions startups. He’s spent 10 years in the music industry, worked 5 years in IT security, lived in 5 different countries, studied philosophy and business (separately), and generally made a nuisance of himself for the past 3 years in Silicon Valley as a lean startup advocate. 

He is community organizer of Lean Startup Circle, StartupWeekend, Lean Coffee. Lean startup coach, mentor, designer and/or facilitator trainer at Tech Accelerator programs such as Seedcamp (EU), Startup Wise Guys (Estonia), NEST'up (Belgium), Happy Farm (Ukraine), Enterprise Ireland (Ireland), N-motion (USA), Fast Forward (Palestine), TechBA (USA/Mexico), Startup Monthly (USA), Lean Startup Machine (Various), Luxr residency program (USA).